Elaborating a corporate strategy
For perspective, stability and motivation
A key to a company’s success is the consistent alignment of its own efforts to the needs of its market and customers. Market and customer-oriented goals and strategies are essential for success.
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Small and medium-sized companies in the model, mold and die manufacturing sectors should know where they want to be in 10 years when they consider technical questions. For example, whether and to what extent a company must deal with Industry 4.0 can only be realistically determined based on higher-level objectives. The strategy for the next three to five years and annual goals are greatly affected by the company vision. The right sequence is also important: First develop the vision and derive the strategy from that. Then determine the objectives and measures based on those. Because the corporate strategy and short-term objectives depend on the vision, it provides the foundation for long-term success.