Elaborating a corporate strategy
For perspective, stability and motivation
"A computer on every desk and in every home." This was the vision of Microsoft in the mid-70s. The result is clear for all to see. Large or small, every company benefits from having a vision: The business world is changing rapidly and globalization entails enormous new challenges. Changes require orientation and a clear direction for the company. The vision a company has for itself significantly influences its ability to ensure competitiveness over the long term, motivate employees, and attract new talent. Do you know where you will be in 10 years? We help you find the answer.
Small and medium-sized companies in the model, mold and die manufacturing sectors should know where they want to be in 10 years when they consider technical questions. For example, whether and to what extent a company must deal with Industry 4.0 can only be realistically determined based on higher-level objectives. The strategy for the next three to five years and annual goals are greatly affected by the company vision. The right sequence is also important: First develop the vision and derive the strategy from that. Then determine the objectives and measures based on those. Because the corporate strategy and short-term objectives depend on the vision, it provides the foundation for long-term success.