Bringing productivity up to speed
Jaguar Land Rover`s Model Operations department was first introduced to Tebis in 1999. Today Jaguar Land Rover is Tebis UK's oldest and largest customer. CAD/CAM technology has completely changed work methods in this department over the past 15 years – and its processes will definitely be further optimized using Tebis in the future as well.
Paul Kelly, Head of Design Model Operations at Jaguar Land Rover, has experienced first-hand how design in the automotive industry has been completely revolutionized with the introduction of CAD/CAM software over the past 30 years.
In September 1984, Paul joined what was then Austin Rover as an Apprentice Maintenance Fitter. He was entrusted with maintenance of the NC machine in the new Design Milling department. Design Milling was Austin Rover’s first department to introduce CAD/CAM software and it expanded quickly. The team also began to grow –which increased Kelly's chances for promotion: He became an engineer, then an NC programmer, a shift leader and finally department leader. He´s been in his current role since 2008 and is responsible for all Jaguar Land Rover´s design model operations.
The Design Model Operations department is the manufacturing arm at Jaguar Land Rover Design. The team produces physical representations of design data to facilitate its evaluation using a variety of methods including CAD/CAM, hard modelling, composites, paint and trimming. The team´s role in the design process continues through all subsequent design iterations until a complete drivable model car is approved by the Chairman for production. There's no lack of work. Jaguar Land Rover is enjoying an upswing: Revenues have tripled since the official founding of the company with the merger of Jaguar and Land Rover in 2008 during the takeover by Tata Motors. A record of 425,000 vehicles sold was achieved in 2013. Jaguar Land Rover is the UK´s largest automotive manufacturing business. All of its cars are developed and designed in the UK.
CAD/CAM software is an integral and important part of the process of Jaguar Land Rover Design Model Operations. Tebis has been the CAD/CAM solution of choice since Paul Kelly and his team first learned about the system in the late 1990s, whilst Rover Group was owned by BMW. Paul still remembers the first time he saw Tebis on a visit to BMW in Munich. It was state-of-the-art in comparison to the CAD/CAM software he was using in the UK at the time and he could see the functionality would bring a lot of benefits to his Midlands-based team.
Multiple setup with Tebis means truly maximized machining capacity.
Taking productivity to new heights
- Reliable template-based programming
- Maximized machining capacity with simulation
- Broad range of functions and user-friendly format
Jaguar Land Rover
Whitley, Coventry, UK, United Kingdom
Head of Design Model Operations department