Project goals

• Establishing functioning cooperation between multiple companies and developing synergy
• Developing alternative business models that enable players to escape price wars and set themselves apart
• Compensating for the weaknesses of smaller companies

Approach

• Selecting suitable companies
• Establishing trust among the six companies
• Conducting a total of six workshops with the goal of reaching a common understanding of the industry, market situation, strengths, weaknesses, opportunities, threats, and business model.
• Developing ideas for cooperation and alternative business models
• Conducting a Golden Circle workshop 
• Further defining alternative business ideas and developing an action plan

Results

• Founding a higher-level company
• Shorter delivery times and faster response times due to parallel operations and taking on larger projects
• Bundling expertise—it is now possible to offer complete process chains and differentiating services for new customers and larger volumes
• Optimized capacity utilization of expensive production equipment, resulting in improved competitiveness
• Cost savings of up to 40% for purchasing standard parts at larger volumes with greater negotiating power
• Establishing a nationwide service network with short distances to customers by distributing companies throughout Germany
• Greater reliability for customers while maintaining the flexibility and speed of the individual companies