Tebis Positions Itself as a Process Provider
“Decoding Complexity” – Tebis sharpens the focus of its positioning as a solution provider, becoming a holistic process partner for digital manufacturing
Starting in July 2026, Tebis will adopt a more focused positioning on the market. The company’s new tagline “Decoding Complexity” underscores its commitment to systematically breaking down complexity in manufacturing to create efficient end-to-end manufacturing processes. It expresses the Tebis evolution from a provider of individual software solutions to a provider of sustainable, highly efficient processes.
The starting point for this change of direction is the profound transformation taking place in the manufacturing industry. Companies are facing growing complexity, fragmented IT and machine environments, and increasing pressure to ensure efficiency, flexibility, and future viability to an equal degree.
“Our industry is undergoing a fundamental transformation. The dynamic and complex nature of the industry, as well as the disruptive pressures it faces, are challenges for many companies,” explains Jens Lüdtke, Chief Strategy Officer (CSO) of Tebis AG, adding: “Against this background, companies with a holistic approach to managing their processes have a clear advantage. On this basis, we are positioning ourselves as a partner for connecting processes, incorporating existing infrastructure, and integrating AI within defined limits to advance automation.” Jens Lüdtke continues, “Our key focus is on delivering added value for our customers to increase productivity and cut operating costs. We are also committed to using clearly defined metrics and KPIs to identify further levers for continuous optimisation.”
The brand as an expression of strategic refinement
Alongside this shift of focus, the company has also refined its brand image. A more focused design, clear messaging, and the new tagline “Decoding Complexity” express its commitment to the outside world.
“The brand design reflects what Tebis stands for: a holistic way of thinking, technological expertise, and collaboration based on partnership,” explains Gregor Neumann, Head of Corporate Marketing at Tebis.“
The new positioning is based on a company-wide strategic process. In this context, the company’s vision, mission, and corporate values have also been refined and now underscore its commitment to a holistic, collaborative, and trend-setting approach to doing business.
A clear response to structural change in the industry
The added value that manufacturing companies gain from working with Tebis is tangible: Instead of isolated individual solutions, Tebis offers integrated, clearly structured process landscapes from a single source. This reduces the number of interfaces, clarifies responsibilities, and makes processes more transparent and reliable.
In practice, many corporate customers have already established this approach in their companies. Tebis sees itself as a pioneer and partner that understands the transformative challenges facing the industry and translates them into concrete, effective solutions.
Integration as the logical next step
The Tebis service portfolio remains unchanged. As a process provider, Tebis combines its CAD/CAM and MES technologies with consulting, implementation, and service to create integrated systems.
It also offers targeted integration of existing hardware and software landscapes on the customer side and supplements them with external systems. The goal is to create a seamless digital representation of end-to-end processes or subprocesses throughout the entire value chain.
The Tebis approach is clearly holistic: The focus is not on individual applications but on the best possible coordination among all manufacturing processes. In achieving this, technological depth and integration capability go hand in hand.
Innovation still drives development
Technological advancement remains a key element of the company’s strategy. Solutions such as Tebis SmartOps, which received the German Innovation Award, show how automation and intelligent technologies can make manufacturing processes more efficient.
In the future, such innovations will be even more closely integrated with process solutions. Topics like artificial intelligence will also play an expanding role and contribute to further optimisation and automation.
Outlook
With a sharper strategic focus, Tebis is building a strong foundation for continued growth and even closer collaboration with customers around the world.
As a trusted process partner, Tebis is committed to simplifying industrial complexity, transforming challenging manufacturing requirements into clear, actionable solutions. By combining expertise, innovation, and digital technologies, Tebis helps manufacturers navigate change, increase efficiency, and accelerate their journey toward future-proof digital manufacturing.
“Decoding Complexity”: Tebis’s new brand image reflects its positioning as a process provider for future-proof digital manufacturing.
Jens Lüdtke, Chief Strategy Officer (CSO) of Tebis AG:
“With our new positioning, we’re taking responsibility for end-to-end processes—not just individual solutions.”
Gregor Neumann, Head of Corporate Marketing at Tebis:
"Our goal was not only to make Tebis’s positioning more focused, but also to rethink it strategically and bring it into consistent alignment with the market. We approached this process in a very deliberate and structured way—with the goal of not just making superficial changes but rather developing a viable brand identity to provide guidance over the long term.
The core of this process was a thorough examination of our brand idea, our identity, and our values from the ground up. The result is a clear positioning that will guide us in all our future decisions.”
About Tebis
As a process provider, Tebis offers a seamless digital solution for overall processes or subprocesses in manufacturing companies with the goal of maximizing efficiency. As expressed by the tagline “Decoding Complexity,” the company develops and implements integrated CAD/CAM and MES solutions and supplements them with practical consulting, implementation, and service.
Tebis decodes industrial complexity and translates demanding challenges into clear, actionable solutions. In doing so, the company takes a holistic, collaborative, and trend-setting approach to doing business.
The basis for this is the established Tebis 4.1 complete CAD/CAM solution and the ProLeiS MES system, both of which were specially developed to meet the requirements of single-part manufacturing. Tebis also integrates customers’ existing hardware and software solutions with the help of an end-to-end integration platform. The aim is to ensure the long-term viability of end-to-end processes and continuously refine them.
The focus is on achieving measurable efficiency gains, reducing the number of interfaces, and optimizing die, mold, and model manufacturing and production machining. Together with customers in the automotive, aerospace, and other industries, Tebis develops solutions that are shaping the standards of the future.
Tebis AG, based in Martinsried near Munich, has around 350 employees and a global presence consisting of nine branch offices and international partners. As one of the leading providers in the CAD/CAM and MES sectors, the company has been supporting the industry on its path to networked manufacturing for over 40 years.